Biothermal Microconditioning is a new spec category. First movers bill for it.

Biothermal Microconditioning is missing
billable specification category in
architecture. Firms that name it first,
sell it first. New consulting service.

LEED consultants specify mechanical
systems and controls. Landscape architects
specify plants. Nobody specifies
Biothermal Microconditioning as integrated
category because it is new. First
architecture firms to add this as
standalone specification line-item will
bill as consulting service delivering
measurable performance improvements.
Category sits adjacent to existing LEED
specializations requiring new expertise.
Thermikron® provides reference case
studies (Microsoft, corporate, hospitality
deployments) architects cite in proposals.
Easy Retrofit specifications multiply when
category formally named and
professionalized. Architects become
category experts.

LEED consultants specify mechanical
systems and controls. Landscape architects
specify plants. Nobody specifies
Biothermal Microconditioning as integrated
category because it is new. First
architecture firms to add this as
standalone specification line-item will
bill as consulting service delivering
measurable performance improvements.
Category sits adjacent to existing LEED
specializations requiring new expertise.
Thermikron® provides reference case
studies (Microsoft, corporate, hospitality
deployments) architects cite in proposals.
Easy Retrofit specifications multiply when
category formally named and
professionalized. Architects become
category experts.